Outline

Ingegneria Sismica

Ingegneria Sismica

Impact of Film and Television Communication on Audiences from the Perspective of Social Psychology

Author(s): Xiaoyan Yuan1
1Institute of Art, Communication University of China, Beijing 100024, Beijing, China
Yuan, Xiaoyan . “Impact of Film and Television Communication on Audiences from the Perspective of Social Psychology.” Ingegneria Sismica Volume 43 Issue 1: 1-18, doi:10.65102/is2026341.

Abstract

This article randomly selected 160 viewers and conducted research on 7 aspects, including cognitive and communication effects. Statistical Product and Service Solutions (SPSS) 22.0 tool was used to analyze the data collected from the questionnaire, and Pearson correlation coefficient was used to complete the correlation analysis of the data. This article designed three hypotheses, which were found to be valid through experiments from the perspective of social psychology. The Cronbach’s Alpha coefficients for each dimension in the scale studied in this article exceeded 0.86, indicating effective reliability. From the perspective of social psychology, film and television (TV) communication not only shaped the audience’s values and beliefs, but also triggered the audience’s empathy experience through emotional narration and performance.

Keywords
Social Psychology, Film and Television Communication, Film and Television Works, Audience Cognition, Audience Values

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