With the rapid development of mobile Internet technology, short video platform has become an indispensable carrier for information transmission and cultural consumption in contemporary society. This study focuses on the adaptations of popular literature on short video platforms, and adopts various methods such as questionnaire surveys, in-depth interviews and content analysis to deeply analyze the complex association between audience acceptance and social value mapping. The results of the study show that such adapted works are generally highly accepted, with emotional attitude being the most prominent dimension, cognitive acceptance coming second, and behavioral involvement being relatively low. As far as the source of adaptation is concerned, the acceptance of online literature adaptations is the highest, followed by modern popular literature adaptations, and classical literature adaptations are relatively low. This study sheds light on the content creation and dissemination strategies of short video platforms, suggesting that creators should focus on the fit between values and audiences, while platforms need to optimize the algorithmic recommendation mechanism, so as to promote the exchange and dialogue of multiple values.
