Winter Olympic Games as an international sporting event to host cities, after the games, it has to face the social issue of utilising infrastructure and facilities to promote cultural tourism. This research aims to understand how cultural tourism can be sustainably developed while using Winter Olympism to analyse venue reuse as the central theme. Analysing the data from foreign and domestic studies, the research uncovers such advantages of venue reuse as the creation of employment opportunities, touristic appeal, and local consumption promotion. The specified study also briefly discusses the environmental impacts of efficiency enhancement through reviving existing structures without new constructions and the resultant carbon emissions. The role of combining cultural activities with tourism resources also highlighted the co-stimulation of consumers’ attraction and the local economy. Additionally, the study discusses the need to activate the policy environment and the proper functioning of market relations to successfully restore and reuse Olympic facilities, highlighting the need for proper planning and public participation. The results contribute to the knowledge of current and standard practice issues in partnership with the private sector, multi-functional transformation, and digital solutions in the reuse of venues, identifying theoretical and practical implications for future sustainable cultural tourism development. Thus, the findings of this thesis enhance knowledge concerning post-Olympic urban legacy management and provide valuable insights to policy-makers and practitioners.
