In the epoch of fast development of digital technique, enhancing the digital accomplishment of vocational school students is possessing great importance. This thing is necessary not only for their each person’s growth and the ability which they use to adapt society, but also for the competition ability of their future work. This research places focus on the combination of promotion of digital literacy and artificial intelligence. According to the present digital abilities of vocational school students, this paper finds out the basic causes of the differences in digital literacy among these students and thus puts forward specific methods of integration. Furthermore, through making reference to the UTAUT model and self-determination theory, this research carries out deep exploration into the factors which influence the digital literacy of vocational school students. The average digital literacy score of the investigated vocational college students was 57.5 points, with the scores of the samples ranging between 40 and 80, which therefore shows that their overall performance is generally mediocre. Further investigation of the elements that influence students’ digital literacy shows that performance expectations, effort anticipations, social impacts, and individual convenience situations have a notable positive influence on the motivation of vocational college students for promoting their digital literacy. This driving force, as a result, has influence upon the digital reading ability of students who study at vocational colleges.