In this paper, factor analysis is used to extract the main features of living room furniture-Ming style chair in the context of new Chinese style, and then combined with the AHP-QFD method to map the user perceptual imagery and design features to get the best design scheme. Finally, the styling features of the traditional and innovative design samples of the Nan Guan Hat Chair are taken as an example, combined with eye-tracking experiments. In this paper, nine most representative perceptual terms such as concise and simple are selected and named as sense of calmness, sense of tension and sense of simplicity according to the main factor characteristics. According to the QFD, several Ming chair components with the highest proportion of weight values are filtered out as follows: Profile 4, Hitch Brain 2, Tooth Head 1, Tooth Strip 1, Coupon Mouth 2, and Chair Leg 2, and their relative weights are, in order: 5.1%, 6.1%, 4.2%, 5.1%, 3.7% and 6.1%. The degree of decoration and stability of the Nan Guan Hat Chair are positively correlated with its preference; the modeling elements that have a guiding effect on the perception of the stylistic features are, in order of importance, the backrest, the base and the armrests.
