In this paper, we will focus on the impact and linear relationship of two variables, Subjective Norm and Perceived Behavioral Control, on Green Purchase Intention. We conducted a random sampling of 349 participants in China and utilized statistical analysis using software such as SPSS. We obtained results from reliability tests, correlation coefficients, and regression analyses. Empirical analysis confirmed significant positive effects of green purchase intention on Subjective Norm and Perceived Behavioral Control. To further explore potential influencing factors, we introduced Green Purchase Intention as an explanatory variable for Green Perceived Value in the basic model, confirming a positive impact of GPI on GPV. Additionally, we constructed a VAR model for four variables and conducted ADF tests and unit root tests, ultimately deriving impulse response results. Thus, we revealed the dynamic impacts of SN and PBC on GPI through the pulse changes in different variables.
