The implementation of the “double reduction” policy has brought new development opportunities for the youth sports training market. The paper takes the central urban area of Yichun as an example and uses methods such as literature review, questionnaire survey, and interview to investigate and analyze the current situation of the amateur badminton training market for young people. Research has found that the amateur badminton training market for young people in the central urban area of Yichun has developed rapidly, but there are still problems such as uneven quality of training institutions, uneven levels of coaches, single training content, and opaque charging standards. In response to these issues, this article proposes the following countermeasures and suggestions: strengthen industry supervision, standardize training market order; Strengthen the construction of the coaching team and improve the quality of training; Enrich training content to meet diverse needs; Strengthen price supervision and safeguard consumer rights and interests; Strengthen publicity and guidance, and create a good atmosphere. This study aims to provide reference for the healthy development of the amateur badminton training market for young people in the central urban area of Yichun under the background of “double reduction”.
