This article aims to explore the innovative path of dynamic effects in the dynamic graphic design of the 24 solar terms based on computer-aided design technology. Firstly, the historical and cultural background and characteristics of the 24 solar terms were analyzed. Through literature analysis and Analytic Hierarchy Process, a cultural gene map of the 24 solar terms was constructed, and key design factors were extracted. Next, in response to the shortcomings of existing convolutional encoders in feature extraction, a CMSA encoder was designed, which combines residual blocks and Shun Attn mechanism to effectively capture global and local information. In addition, a detail enhanced feedforward layer (DEFL) was designed to improve the encoder’s ability to extract local detail features. Finally, by integrating the GENE ANALYSIS MODULE module of CPE, effective fusion of content features and style features was achieved. Through empirical analysis, inspired by the 24 solar terms, using flowers and corresponding seasonal elements in each solar term for creation, and presenting the unique romance of traditional Chinese culture with strong color contrast, the effectiveness of the proposed method in improving the dynamic graphic design effect of the 24 solar terms has been verified. Applying traditional Chinese cultural elements to the dynamic graphic design of the 24 solar terms not only enriches the design field, but also meets consumers’ personalized needs.
