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Ingegneria Sismica

Ingegneria Sismica

The Role of English Education in Promoting Cross-Cultural Communication in the Housing Industry

Author(s): Hanjing Xuan1
1School of Foreign Languages, Zhengzhou Business University, Gongyi, Henan, 451200, China
Xuan, Hanjing. “The Role of English Education in Promoting Cross-Cultural Communication in the Housing Industry.” Ingegneria Sismica Volume 43 Issue 2: 1-13, doi:10.65102/is2026619.

Abstract

Under the background of global combination, cross-culture communication has already become an always more important component in people’s daily life. The present research regards the English education degree of housing industry working personnel as the independent variable, and regards their cross-cultural communication ability as the dependent variable. At the same time, cultural consciousness and cultural interactive capacities are thus set to be the middle-borne variables. Through the utilization of structural equation modeling, this research probes the mediating influences of these variables upon the cross-cultural communication ability of professionals who work in the housing industry. Our analysis carries out a discovery that both the direct effect model and the mediating effect model have extremely good fitting degree. Cultural consciousness and cultural interaction capacities have a notable mediating effect upon the cross-cultural communication capability of housing field workers (p < 0.05). For further promoting their cross-cultural communication abilities, therefore, we need to cultivate students’ consciousness about culture by means of culture immersion, and strengthen their cross-cultural communication abilities through practice activities.

Keywords
structural equation modeling; mediating effect; model fit; cross-cultural communication

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