Taking the technology acceptance model as the theoretical basis, this paper evaluates the communication influence of traditional choral works from the angles of brand cognition, brand emotion and audience communication behavior. After that, it builds a theory frame for the communication influence of classical chorus works. After that, a structure equation model is put forward to study the change of the communication influence path of traditional chorus works. According to the results obtained from data analysis, the communication subject, communication content, communication method, and audience differences all have a positive and significant influence on the communication effect of classical choral works (P < 0.01). In these factors, the communication material possesses the most considerable positive and meaningful influence upon brand sentiment (0.303).Therefore, the communication effect of classic choral works can be improved by starting from the paths of optimizing the communication content, expanding the communication mode, increasing the communication subject, and paying attention to the audience differences.
