With the help of information from the CGSS 2024 survey, the paper explores the impact of sports consumption structure upgrade of Chinese residents on their subjective well-being and the processes through which this is achieved. The construction of an ordered classification logistic regression model and an ordinary least squares (OLS) model reveals the direct influence of the upgrade of the sports consumption structure. In this context, the upgrading of the sports consumption structure significantly and positively affects the subjective well-being of residents in the sense that the higher is the degree of structure upgrade, the better subjective well-being the residents would have. Furthermore, the paper finds some differences depending on different income groups. The paper shows that the influence of the sports consumption structure upgrading on subjective well-being is statistically significant at the 1 percent confidence interval level for residents whose yearly income does not exceed 20,000 yuan and at the 5 percent confidence interval level for residents who earn between 20,000 and 50,000 yuan annually.
