Based on the theoretical framework of intangible cultural heritage protection, this paper uses the combination of literature review, in-depth interviews, and questionnaire surveys as the method of performing a systematic investigation of the evolution of non-heritage studies and learning in a specific school. The statistical analysis of the survey data will be performed through descriptive statistics, Pearson correlation analysis, and structural equation modeling to come up with actionable strategies that can help promote sustainable development of non-heritage research and learning in the institution. The respondents were highly appreciative of the non-heritage research and learning experience of the school on the whole. Cultural experience aspect had an average of 4.62 meaning that students felt a high level of cultural involvement due to their involvement. Of all the perceived value dimensions that were assessed, educational perceived value scored highest among the respondents and was also discovered to have the most significant impact on student intentions to safeguard and pass down intangible cultural heritage. The evaluation index scores that assess the level of development of the non-heritage research and learning program of the school were between 3.00 and 3.71 points, a value that is lower than what is required by sustainable development in this sphere. To counteract these drawbacks, the research proposes four specific optimization strategies, which relate to school publicity, study facilities, curriculum design, and teacher training, each of them aimed at enhancing the sustainable development of non-heritage research and learning at the school.
