This research is based on a virtual-real integration display environment, integrating the digital collection of cultural heritage, scene modeling, behavior data analysis, and tourism management evaluation. It has constructed a new data-driven model for cultural heritage protection and tourism management, and has carried out pilot applications in typical heritage sites. The empirical results show that the peak density of people in sensitive areas has decreased from 3.2 people/square meter to 2.1 people/square meter, the average stay time has decreased from 165 seconds to 98 seconds, the number of close-contact incidents has decreased from 5.3 times/day to 1.2 times/day, the reach rate of in-depth explanations has increased from 46.8% to 71.5%, the interaction participation rate has increased from 38.2% to 63.9%, and the comprehensive management score has increased from 68.9 to 84.8. These changes indicate that this model has obvious advantages in balancing the safety of cultural relics, the experience of tourists, and operational efficiency after the implementation of the plan, and provides a feasible practical path for the refined management and digital governance of scenic spots.
Povzetek: Regarding the protection and management of cultural heritage in an environment where reality and virtuality are integrated, an integrated framework of “collection – modeling – rules – evaluation” is constructed. A three-layer system architecture and an object – space – behavior – rule scenario model are designed. Digital collection and risk assessment processes, protection rule engines, and tourism management evaluation models are proposed, providing technical support for the optimization of protection design and management models.
