The influence of fashion electronic magazines on models’ psychological stress has become an interesting topic of research for interdisciplinary scholars. In this paper, questionnaires and scales were adopted for gathering data related to the effect of reading electronic magazines on the stress of professional fashion models, including their performance pressure and body image. Confirmatory factor analysis (CFA) with label variable method was employed for testing common method variance (CMV) using two methods for minimizing methodological bias. The multi-model technique improved the reliability of research outcomes. Results indicate: There are three variables, including “internalization of media-ideal body image,” which show notable disparities at the 0.01 and 0.001 levels among four demographic variables such as gender. Body shape perception is more similar to the desired form of “underweight” models according to the aesthetic standards of the fashion industry. CMV testing shows that demographic factors such as gender affect and control models’ performance stress and body image perception.
