Outline

Ingegneria Sismica

Ingegneria Sismica

Digital IP Development and Industrial Ecology Construction of Linchuan Cultural and Historical Figures Based on AIGC

Author(s): Yajun Su1
1School of Humanities, Jiangxi Institute of Fashion Technology, Nanchang, Jiangxi, 330201, China
Su, Yajun . “Digital IP Development and Industrial Ecology Construction of Linchuan Cultural and Historical Figures Based on AIGC.” Ingegneria Sismica Volume 43 Issue 1: 1-14, doi:10.65102/is2026245.

Abstract

In the context of the Digital Intelligence Era, the digital transformation of cultural IP has become an inevitable trend of cultural inheritance and innovation. The study focuses on the digital IP development of historical figures of Linchuan culture, explores the design process of AIGC technology-enabled digital cultural IP development, focuses on the mining of user needs using Kano model, and finally proposes the strategy of industrial ecology construction for digital IP development. The Beter and Worse coefficients for each user demand factor range from 0.2632 to 0.5980 and from -0.5222 to -0.1513 respectively. Users have the most sensitive and preferred demand qualities for digital IP of historical figures of Lincang culture: having emotional resonance, awakening memories of Lincang culture, cultural traits being easily identifiable and memorable, and accurately reproducing the morphological characteristics of the historical figures of Lincang culture, which can more accurately guide the design of digital IP. The satisfaction score of digital IP design is 7.53, which obtains a high degree of audience acceptance and satisfaction. The research in this paper presents a new field of intermingling traditional culture and modern technology, providing ideas for subsequent research in the field of traditional culture protection and inheritance innovation.

Keywords
AIGC; Kano model; user demand; digital IP; Linchuan culture

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