The study introduces the concept of OBE to integrate the Wushu curriculum with Chinese excellent traditional culture in order to cultivate socialist builders and successors with all-round development in ethics, intellect, physique, aesthetics, and labor. The Wushu Cultural Identity Scale for Secondary School Students was used as a research tool, and a questionnaire survey was conducted on 530 students from two schools through convenience sampling. Latent profile analysis (LPA) was utilized to explore the students’ subtypes of Chinese excellent traditional cultural identity and seek the heterogeneity of the student population. The total mean score of Wushu cultural identity was 3.71, which was generally in the medium-high level, while the mean scores of Wushu cultural identity confirmation and behavioral involvement were 3.33 and 3.22, respectively, which were still to be improved. There are three types of tested students: low cultural identity type, medium cultural identity type and high cultural identity type, accounting for 25.10%, 46.21% and 28.69%, respectively, and there are significant differences in the scores and trends of each group on each type, which indicates that there is heterogeneity in this student group. This paper provides theoretical and practical references for the inheritance and development of traditional martial arts and lays the foundation for the high-quality development of compulsory education.